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Not Just Any Media
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Not Just Any Media

Sam Bearfoot (She/Her) Member since 2026
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“I run NJAM, a studio building custom apps and AI systems for online business owners. I"m the Founder of ECHO, my own voice-to-content software, sold out its founding round in seven hours.”

NJAM (Not Just Any Media) is a product studio with an unusual origin: twenty years of marketing first, software second. I spent two decades in content strategy and launch marketing, working with thousands of online business owners, then AI changed what one person could build, so I built. The flagship is ECHO, a voice-to-content platform that turns one voice note into 30+ pieces of scheduled, on-brand content. It was born from my own ADHD and dyslexia, sold out its founding round in seven hours, and found customers on three continents on day one. Alongside ECHO sits a portfolio of systems built in-house, including MAVIS, ECHO's built-in AI assistant. NJAM now builds for clients: custom apps and AI systems for business owners who have the idea and the audience but not the tech, and who'd rather work with someone who understands why they're building the thing in the first place. The strapline is the whole philosophy: creative intelligence, engineered into every system.

Done-for-you app and AI builds (from £4k) strategy product design build and launch as one engagement. VIP co-build days for founders who want their system architected fast (£2k-£6k). Monthly advisory retainers my marketing-and-product brain on your business ongoing. And ECHO itself subscription software for anyone who talks better than they type with expert onboarding available.
Yes, please get in touch.
How a non-technical founder actually builds software in the AI era and why marketers make better product builders than developers. Pre-selling and launch strategy: how ECHO banked £17.5k and sold out before its public launch. Voice-first content creation and building tech for ADHD dyslexic and neurodivergent brains. Turning your methodology into a product: memberships courses and IP into apps and AI. And the unglamorous truth about pricing founders" rates and why deadlines should mean things.

I can independently move my eyes!